Everybody has their own reasons unto why they want to be placed higher in their line of work. Some want traffic increase to their business and websites. Others want to be seen as experts in their industry. For whatever reason you are having, you can be sure it will take time before you get results you wish. Some work has to be done in the process. Among the many ways to get known in the external world is use of gust blogging. This is where you write blogs for other bloggers in order to show to the other audience what you are capable of. In the current times, don’t be sure of getting a backlink. This is because this SEO guest blogging was basically outlawed. This should not worry you however because you can get links to your social profiles or your site in your biography. Listed links can then help you to improve traffic to your site. Below are some ideas that will help you emerge successful in guest blogging.
- Start by building the portfolio you own
You should have something before you ask editors for guest blogging on their websites. These are the basics for to show them your capabilities. Your accounts on social media should also be built as Neil Patel says. Having blogs is a better way to do your own publishing. Social accounts can also work well for you in content distribution. There are various options to achieve this. One is by choosing blogging platforms that are free online e.g. blogger and WordPress. The other option is adding blog sections to your sites in the case where you own a portfolio online or sell various products online. Use of LinkedIn publishing is also recommended to increase your exposure.
Here are some points to consider when writing blog posts
- Do some research first regarding your line of work and emphasize on the titles that give better results by the engagement they usually receive.
- Try as much as possible to make your posts and titles to be original. Make them to also be understandable by the people in your industry.
- Make the content arrangement appealing and easy to read. Block texts usually discourage readers. Having bullets, sub headings and images in between can enhance readability.
- The title should be appealing in the eyes of the audience in that it tells them how it will help them solve their problems.
- CTA (call to action) should also be placed at the end of your post and well in order to direct the audience what to do next. A little bit of audience engagement like a discussion or comment is desirable.
- Include links on your post from other blogs that are ranked as high profiles. This adds some value to your post and it looks more important to read in the eyes of the audience.
- Social media engagement
Social media networks contain most of the readers that you can target. They also help you to distribute your content to as many people as possible. Furthermore, they help you to get known out there by many. You can do this on Facebook, Google plus, twitter among others. Instagram and Pinterest can also be used for very visual blogs. After this is done, it should be maintained by continuous posts on the social media to ensure the number of followers is increasing and not reducing. Many bloggers are persuaded to get into the business of buying followers at a fee. This is misleading because most of such followers are not interested and you cannot force them into you. You should learn to find your original followers and from your niche.
- Research on the sites you target most
This step is applicable after completing the last two steps above. That is, after your blog has been filled with excellent posts and you have increased the following on the social media. You can then research on the publications you wish to contribute. It is advisable to start with lesser but well-known sites because top ones such as Huffington post are hard to enter during beginner stage.
Lewis DVorkin who is the CPO of Forbes has said that Forbes involves industry experts and professional journalists investigated by team members and editors. He said that they look at their work and credentials and many are those chased away. This makes it clear that you have to be experienced and have gained some knowhow to join sites like Forbes. The best option for beginners is to go for the blogs that deal within their niche because they will permit them to show their capability by use of tutorials and articles. Such sites include SitePoint.
Various search terms can be used including design, industry keywords, submit contents, submission guidelines, contributor guidelines etc. these are not the only ones available for use to search. They are only meant to give you a rough idea of what you should be searching. Other methods can also be used to locate the niche blogs for you to make contributions to. These sites include AllTop.
- Research on editors and the format of sites
Most of the sites you are willing to publish for will have initial email as a requirement. This email should tell them briefly the types of articles you are willing to contribute. Other sites will only have forms for you to submit your content. Editors are also very important people to consider. These should be researched especially those in the sections that you are looking forward to contributing to. They should then be addressed properly in your pitch email.
You are not alone when submitting these emails and you are not sure if they will consider you. When you use improper language, you help them to easily discard you. On the side of editors, it is advisable to ask for details from the willing blogger. Failure to do this shows that you are lazy in finding the best writer! The results hence will be un-researched and poorly written blog posts.
This research should be done on Google and sitemaps in order to locate the convenient editor for your posts. In the process, you can also get publication information which can be helpful. Titles and the writing formats should also be researched. Submission guidelines offered by many of these publishers should be read through and followed.
- Idea presentation
The email you send should be concise and as short as possible. The ideas should flow to make the editor see your thoughts and creativity. Only a few ideas should be written on the email about the synopsis briefly. Written samples in the past or portfolios should also be included by using links. The email structure is also an important aspect to note. You should make it appear to the editor that you well what the site you are willing to contribute to does. That is you already know the needs of the editor and you have gone through the posts on their site. At the end, indicate your intensions like how it would be pleasure to write on their site. This way, you can be sure that your pitch email will be successful.
The editors are probably busy with their work and hence writing too much may discourage them from reading your pitch email in the first place. The requests are also many and hence the one that digestible quickly is the most likely to be selected.
- Post writing
This will only happen if you pass the above steps and is given the opportunity. To reach this stage, make sure you perfect the above steps. Post writing on other sites will involve a deadline and if this is not indicated by the editor, it is your obligation to email him/her a date that you are both likely to be conversant with so that she/he can prepare.
For the actual writing, there are given guidelines to follow. These should be adhered to. Make sure that your post is original and fresh to appear new to the readers. Research is a key aspect to achieving this. Supporting information links, video and images can also be advisable where possible. These however can be discouraged by some editors and hence consultation is required before proceeding to include them. When sourcing of images is required, the graphics used should be desirable. Where the sites permit you to use searched images, you should seek permission and carefully check the licensing.
It appears desirable when you include screenshots during creation of tutorials. They help to clearly demonstrate the techniques used. The post should allow for easy scanning also. These are some points to help you in that;
- Use bulleting
- Use images where appropriate only
- Paragraphs should be maintained concise and short usually 2-3 sentences at maximum
- Spacing between paragraphs should be left
- The grammar as well as the spelling should be checked thoroughly. Grammarly and HemingwayApp are helpful tools in this. They check spelling and passive voice overuse/long paragraphs/long sentences respectively.
After ensuring the post is free of any errors and you are conversant with it, submit it and wait for editor’s feedback. The editor should be given their freedom and disturbing them is not recommendable. You should remain patient without emailing them. Only after some weeks without feedback is appropriate to send them a short message and ask for updates. If it turns out that edits are required, don’t hesitate, do as the editor says and resubmit.
- Promote your post
When your post goes live, you can take a step and share it through the social media. This is not enough as you are required to look out on the comments and keep it lively. This will encourage the editors to give you another opportunity if you remain active in the society online and also respond to the comments. You can make things even better if you create tweetable on social media in order to persuade the followers check out on them, read them and share them to their followers too. CTA inclusion is also another way to engage the readers. It also prompts other to be tempted to read your post. For the call to action bit to be effective, you have to be creative and develop something that will persuade the audience to the maximum.
Scheduling software can further help to reach out more audience by sharing the posts through them. The audience engagement is also increased. Some etiquette however should be shown to those whole share, comment and like the post by thanking them. You can also consider hiring an SEO Specialist in Brampton to monitor the promotion of your posts and your content outreach campaigns. A good Digital Marketing company will promote your posts for you and respond to interactions between your business and your audience online.
- Repeat the same continuously
It is the last step to take to ensure that you remain on that successful position in the coming days. When your post gets to the public, you will expect to have more traffic on your site. This can take time for the beginners especially. More is still required of you before you reach the level of an influencer or thought leader. To reach here, more posts will have to be consistently posted. Other than this, getting involved in various forum discussions can further boost the results. It is recommended to get out to the outside world frequently and comment on blogs relating to your industry or on LinkedIn, Facebook, Quora, Reddit and google plus.
For you to become a successful guest blogger, you must have a plan prior to start everything else. You should set your goals and let them drive you through the entire blogging. It will take time and extra work to get to the objectives you set. Since no shortcuts will apply, it is good to adhere to the outlined above steps. Staying online and engaging your audience will boost your growth. After all is well, your name will become popular in the outside world and the other way will apply. The editors will be looking for you instead of you looking for them. At such a stage, you can call yourself an market influencer.…